About Us

Virtuous Morals. True Results.

Virtrue is a Connecticut-based wellness brand offering premium supplements, freshly roasted specialty coffee, and carefully selected wellness products. Built around a passion for fitness, health, and gaming.

Meet the Founder

Hi, I'm Jordan, the founder of Virtrue!

Due to unfortunate family circumstances, I walked around high school at 120 pounds. Once I started working enough in my late teens I was able to afford a gym membership. My mission, to gain weight and muscle.

The annoyance with the cost of name brand athletic apparel eventually led me to build my first company, Gym Titan, where I had the opportunity to work with professional athletes, including UFC fighters such as Colby Covington and Diego Sanchez. Here they are wearing Gym Titan Apparel. 

It was an exciting experience, but I eventually realized I wanted to build something different. Something that combined my interest in fitness AND nutrition with products that could benefit ones health. Not just how they look in the gym.

But the one thing that always frustrated me about health was how much conflicting information existed. One person would recommend one thing (like eat plenty of carbs), while another would tell you to do the exact opposite (like carbs are poison).

I wanted to understand the science behind health and fitness rather than blindly following the latest influencers.

That idea became Virtrue.

Built Around Better Habits

I believe improving your health doesn't have to be complicated. Despite the overly complicated online landscape of influencers.

Eating better, staying active, getting enough sleep, and being consistent with your habits can make a meaningful difference over time.

Supplements aren't magic, and no product replaces a healthy lifestyle. But the right products can be useful additions to an already solid routine.

To deepen my understanding of nutrition, I completed two BioLayne certifications focused on evidence-based nutrition. And became a certified nutritionist. 

 

Today, Virtrue offers our own line of USA made supplements, freshly roasted specialty coffee, and a growing selection of wellness products from carefully chosen partner brands.

My goal isn't to sell you everything under the sun. It's to build a business offering products and free guidance that make sense for people trying to live healthier, more balanced lives.

Yes, I'm Also a Gamer!

I've been playing video games since I was old enough to turn on a Sega Genesis.

Gaming has been one of my favorite hobbies for as long as I can remember, and that hasn't changed as I've gotten older.

That's also why Virtrue has supported gaming creators and streamers over the years.

A Small Business With Big Goals

Virtrue isn't a massive corporation with hundreds of employees.

We're a small, independently operated business based in Connecticut, serving customers throughout the United States.

Our coffee is masterfully roasted by someone with 40 years in the coffee industry. Our Virtrue supplements are produced in the United States to the highest of standards. Our customer service comes from the heart.

So, whether you're here for a great cup of coffee, an Energy Formula, a wellness product, or because you heard about us from your favorite gaming creator, I genuinely appreciate you taking the time to check out Virtrue.

Thanks for supporting our small business.

- Jordan

Founder, Virtrue