Light Roast Coffee – 16oz
Description
Love a lighter roast with plenty of character? You've found your coffee.
Discover the bright, aromatic flavor of Virtrue Light Roast Coffee. Expertly roasted in small batches, our light roast collection highlights the natural characteristics of carefully selected coffee beans, delivering a lively, flavorful cup without the heavy roasted intensity of darker blends.
From refreshing morning brews to relaxing afternoon cups, enjoy a lighter roasting style that lets each coffee's distinctive character shine.
Why Choose Virtrue Light Roast Coffee?
☕ Bright, Smooth Flavor – Enjoy a lively, aromatic cup with the delicate flavor characteristics that make light roast coffee special.
🔥 Expertly Small-Batch Roasted – Crafted with care by experienced coffee roasters with over 40 years of roasting expertise.
📦 Full 16oz (1 lb) Bags – Get 33% more coffee than a standard 12oz bag, giving you more of the coffee you love.
🌎 Explore Our Light Roast Varieties – Discover a selection of coffees with their own unique origins, aromas, and flavor profiles.
🌱 A Lighter Roasting Style – Light roasting preserves more of the beans' original flavor characteristics, allowing subtle tasting notes and natural complexity to take center stage.
Discover the Brighter Side of Coffee
Great coffee is about finding the flavors you enjoy most. Whether you're exploring light roasts for the first time or already love their vibrant character, Virtrue brings you expertly roasted coffee in a generous full-pound bag.
Brewing Note: For Keurig machines that use reusable coffee filters, select the Ground (Drip) option.
Sources
Indonesia
PTP Java Estate - Jampit Blawan Pancoer Hayumas
Our coffee from Indonesia is grown on large plantations in East Java. The coffee is grown by the traditional wet process and fermentation. Strictly following UTZ Certified, GAP (Good Agriculture Practice) and GMP (Good Manufacturing Practice) management Sytems.
Costa Rica
Rubies - Tarrazu
Our coffee from Costa Rica is grown in San Marcos de Tarrazu.
Colombia
Popayan - Cauca
Our coffee from Colombia is from the city of Popayan. Popayan is home to several indigenous communities that have been growing coffee for decades with its rich, volcanic soil and climate.
Brazil
Cerrado Mineiro
Our coffee from Brazil is from Cerrado. which is a region in the west of Minas Gerais state. Coffee grown here flourishes in the hot, wet summers and cool, dry winters. The majority of the farms range from medium to larger plantations. The Brazilian Forest Code requires farmers to set aside 35% of their land for conservation.
Kenya
AA Plus
Our coffee from Kenya is produced in areas found around the second tallest mountain in Africa, Mt Kenya. The rich volcanic soils coupled with an annual rainfall of around 1,000 - 1,200mm makes the ideal climate to develop the top aroma and flavor notes. Each county has small farms who generally band together to form local grower associations. Our roaster has strong historical family ties to Kenya which gives us unique access to the very best coffee available from the country.
Guatemala
Huehuetenango - Zaculeu
Zaculeu, named after the pre-Colombian Mayan archeological site in Huehuetenango, is a blend of fine coffee sourced from a select group of small producers.
Mexico
Chiapa - Jade
The mountainous highlands of Chiapas provide an ideal climate in terms of temperature and humidity for arabica cultivation. Coffee from this region is cultivated by smallholders, most are descendants of the indigenous tribes who plant, harvest and prepare the coffee themselves by hand.
